Website Conversion Strategies From Google eCommerce Summit
How do you make your website work harder ? And improve upon your bottom line - revenue and most importantly your net profit ? In the following session covered in Google eCommerce Summit , practitioners from the retail sector share their learning's and tips on how you could better improve your eCommerce landing page effectiveness.
Points to ponder
Identify
- Have you isolate / identify what are the key issues on your website and quantify the issues ?
Learn
- Have you diagnose why the issue/s is present ?
Testing and Implementation
- What is your purpose approach / methodology for testing ?
- Who are the targeted segment for testing ? Why ?
- What is/are your hypthosis for the test ?
Measure and Analyze
- What is the outcome for the test conducted ?
- What is the business outcome for the test conducted ?
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