Digital Insights

Want to brighten up your friend's day? How about popping by a vending maching which allows you to send a personlized message or video to your friend along with a bottle of icy cold soda especially during hot noon? Earlier this year, Pepsi launch a Social Vending System that enables anyone to gift a friend by selecting a beverage and entering the recipient’s name, mobile number and a personalized text message.

Which also allows that individual to further personalize the gift with a short video recorded at the vending machine. The gift can be redeem it at any PepsiCo Social Vending system. That is not all,the recipient could also pay it forward and gift a beverage to someone else too.

“Social Vending extends our consumers’ social networks beyond the confines of their own devices and transforms a static, transaction-oriented experience into something fun and exciting they’ll want to return to, again and again.” Mikel Durham, Chief Innovation Officer, PepsiCo.

This could be the future of transforming something static to a multiple touch points for more brands in the near future.