Digital Insights

If you do a simple search online for the word "deals" or "discount websites", how many websites are there ? And how many claims to have the best deals one could expect ? And how different are they from the other ? Some might claim "we are different from the rest...because of....(fill in the blanks). Guess you get the drift.

2010, the rise and shine year of Groupon. While it might not be the next "Facebook...or whatever the pundits are stating", it sure has made quite a bit of stir last year, turning down the acquisition offer from Google. With its clone script easily purchase online, and ready to go live in 24 hours, its no wonder its fellow "Copycat Siblings" are spurting (given up counting the number of clones) on a on-going basis as we speak around US, Europe, Asia and the rest of the globe.

Andrew Mason “We’d like to become what Amazon has become for products, we want to become this for local… 2011 is the year when Groupon become much more of a technology company, and a lot of that is personalization.”

In the following video, Andrew Mason, CEO of Groupon shares his thoughts on the world of group buying and the rise of Groupon

Here’s the quick handy infographic (via onlinemba) that sums it all: