Digital Insights

 

101 Guide to Rich Snippets from Google

Rich snippets provide you with the ability to help Google highlight sections of your website which might be helpful or be a point of interest for them while researching for information (i.e. receipes search) or simply doing a comparison of product reviews for a camera.

With that being said,how do you actually get started? Here's a couple of videos from Google to help you get started.











Still not enough? Here's more tips in implementing those rich snippets.

Filed under: SEO
 

How Google Rank Local Businesses

Googleplaces

Google recently released a video covering on how local businesses are ranked and how new features like Tags, Boost may not impact the ranking of organic listings. However claiming and having your business profile properly setup (categories, address, photos, reviews) on Google Places should be essential in starting your local search optimization efforts.

Factors Google looked into include:

  • Relevance - i.e. Search for Coffeshops - zooming down to coffeshops around the destinated location search term and omitting irrelevant business categories such as retailers, dry cleaners etc
  • Prominence - how well known the local business search term ("i.e. coffeeshops in Union Square) is based on reviews from external sites such as yelp etc
  • Distance - the nearby local business to the particular search term ("i.e. coffeeshops in Union Square)

As always we should take this video with a grain of salt,especially its a publicly available video. Given the fact that giving away any specific ranking factors might give their competitors a heads up and not forgetting the spammers trying to game the system.

Filed under: SEO
 

Optimizing Your Video Content For SEO
It's no longer just about the simple blue URL links found on the search engine results page today. People are looking beyond just simply text content, so the question is how do you ensure your video content is easier for visitors to search and seek out for online ?

In the following video, Google shares a couple of tips to ensure your video content is search engine friendly and relevant and easier for potential prospects and customers to seek out video content which you might be offering.

5 Key Elements For Video SEO:

1. Title 
Your targeted keyword and the brief idea of what the video content is about  
2. Description
A brief write up of what the video content is offering 
3. Play page URL
Location of the video content destination URL
4. Thumbnail image URL
The thumbnail image of your video content
5. Raw video file location

Once you have applied the above key elements, remember to submit your video sitemaps to Google webmaster tool. In addition, over at Google webmaster central have highlighted couple of best practices that address some of the most common problems found when crawling and indexing video content.

Filed under: SEO
 

SEO Tips From Matt Cutts and Vanessa Fox at Google I/O 2010
Great job if you have created an engaging experience for your website visitors and customers alike and - applause yourself if you are also measuring and optimizing your visitors experience on a ongoing effort. Before you get really excited and start jumping around,is your website also creating a "great experience" to individual search engine bots alike ? "Great experience" for search engine in simpler terms having your website content readily accessible and crawlable by the respective search engine bots. Are they ? Yes ? No ?

In the following video, Vanessa Fox, Matt Cutts and his search quality team over at Google conducted a couple of site reviews on how you could create both a search engine and visitor friendly website experience.

Filed under: SEO
 

Matt Cutts And Danny Sullivan On Google Caffeine Live
Matt Cutts and Danny Sullivan talks about the announcement of Google Caffeine going LIVE in the following recorded video at SMX Advanced Seattle 2010.

Filed under: SEO
 

Jake Baillie On Competitive Intelligence
Jake Bailey about how we could utilize competitive web master intelligence to get ahead of competitors and how webmasters often overlook this essential competitive insights which are widely available on the web.

Jake Baillie: "Well, I mean a lot of people won’t concentrate on their competitors website, but they won’t concentrate on their competitive companies, so an example I gave today was that, public report SEC filing of a very public company in the flower business from just their report online, you can actually extract their average cost per click, their conversion rate on their website and how much they spent online in PBC last year."

Points to Ponder
  • What are the past and current activities undertaken by your competitors ?
  • Where are they gaining a foothold on in your market ? Why and Why not ?
  • And Where are they losing traction in your market ? Why and Why not ?How aggressive are they during certain period of the year ? Why and Why not ?

Filed under: SEO
 

Danny Sullivan on "The Search Platform: Friend Or Vampire ?"
Should website content owners fear search engines content “vampires” ? Or should they embraced it ? In the following video covered at Web 2.0 Expo San Francisco 2010, Danny Sullivan, gives his assessment of what content owners should – and should not – fear.

Filed under: Digital Business SEO
 

Local SEO With Lisa Myers

In the following video, Lisa Myers from Verve Search talks about local search, link building on social networks and universal local paid search.

Points to ponder

  • Link Building - Have you identify the social connector within your business niche ?
  • Have you identify the social connectors' blogs or microblogs ?
  • If so, do you have any existing content or creation of new content for this target segment of individuals to help you build the buzz ?

Filed under: SEO Social Media
 

How Swissotel Leverage The Power of Segmentation

In the following video and slides, Barbara Pezzi, Director Webmarketing & Ecommerce, Swissotel shares how Swissotel leverages Google Analytics advanced segments for paid and organic search traffic.

Points to ponder

Organic Search

  • Which landing pages are they landing on ?
  • Which of these top landing pages has a high bounce rate ? And Why ?
  • What is the conversion rate for the top landing pages ? And Why ?
  • Which keywords drives more conversion ? Which Doesn't - Why ?
  • Are your keywords traffic relevant or targeted ? If not - Why not ?

Paid Search

  • Which long tail keywords could you possibly tapped into for your paid search campagins ?
  • What are the key driving factors for paid search customers to successfully convert ?
  • Which page / section of your conversion page does your customers dropped off ? And Why ?
  • What percentage (%) of your paid search customers are repeated ?

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Filed under: PPC SEO Web Analytics
 

Bill Hunt On Multilingual Search

In the following video, Bill Hunt talks about multilingual search marketing and how search marketers adopt their search marketing approach in Asia.

Points to Ponder

  • Do you understand the local norms, mindset and cultures of the Asia market ?
  • Or do you assume and approach it from your local country approach ?
  • Do you understand the seasonal trend / festival / holidays of the individual Asia market you are entering ?
  • Do you understand the fiscal year of the individual Asia market you are entering ?

 

Filed under: SEO
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