How Swissotel Leverage The Power of Segmentation
Points to ponder
Organic Search
- Which landing pages are they landing on ?
- Which of these top landing pages has a high bounce rate ? And Why ?
- What is the conversion rate for the top landing pages ? And Why ?
- Which keywords drives more conversion ? Which Doesn't - Why ?
- Are your keywords traffic relevant or targeted ? If not - Why not ?
Paid Search
- Which long tail keywords could you possibly tapped into for your paid search campagins ?
- What are the key driving factors for paid search customers to successfully convert ?
- Which page / section of your conversion page does your customers dropped off ? And Why ?
- What percentage (%) of your paid search customers are repeated ?
Optimizing Customer Experience Through PPC
- Alignment - Is there an alignment between your customers needs with your business ?
- What we really want - Do you understand the underlying motivations of your customers ?
- Intent Match - Does your messaging match their intent ? Does your landing page match their intent ?
- Intent Testing - How could you better address their needs ? A/B tests ? Multivariate testings ?
SES NY 2010: Avinash on Search Analytics
Avinash Kaushik talks about search analytics and attribution in this SES New York 2010 keynote.
The "problem" of attribution. Don't generalize. Look at your conversion numbers and see if it's a problem for you. If most visitors are converting on the first 1-2 visits, then you don't have the problem. If it's not as clear, break it down by campaign. Narrow down the root of the problem instead of saying you have a general attribution problem and then worrying about all campaigns. -Avinash-
Challenges Facing In House Search Marketers
What are some of the greatest challenges facing search engine marketers face in search engine optimization and paid search now ?
Accoring to MarketingSherpa's latest report:
- 72% quoted the increased in due to competition for both paid search and organic search
Point to ponder
- So what are the challenges you are facing now for search marketing ? Why ?
- And how are you going to resolve it ?
Understanding Quality Score From Google
All your questions and doubts about Quality Score directly from Google covering on:
- What is Quality Score and why is it important ?
- Optimum Account Structure
- Common Quality Score misconceptions
Search Marketing Tips & Tricks With Andrew Goodman
Andrew Goodman says some of the mistakes that search marketers make are reacting too quickly on limited information. And marketers need to be more methodical in their approach, ask for more evidence, use automated tools and use a team approach to avoid making snap judgments.
Visual Keyword Suggestion Tool for PPC & SEO
Awesome visual keyword suggestion tool for your ppc and seo campaign keyword research and planning, listing keyword market share and competitiveness
Exposing the Secret Factor to PPC Success
In this Webinar you’ll learn:
- exactly why the Quality Score in Adwords is so important,
- how Quality Score impacts the amount you spend and the amount you make from your PPC campaigns
- specific things you can do to drive the Quality Score higher for your keywords.
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