Digital Insights

What percentage of your traffic is driven through mobile devices? Large increment over the years? Or? And how are you presenting your offering or solution to your current and potential customers alike.

Mobile devices present an incredible opportunity for companies to create truly delightful brand accretive marketing and digital existences. In the following video Avinash Kaushik shares insights on how you can apply the framework for bringing fast, innovative measurement to your business.

Are you considering adding on location based services i.e. Foursquare or Gowalla for your business? If so, are your customers actively utilizing the services from the providers? And what are their motivations behind it?

Summary of research findings:

• Privacy is still a huge issue for the adoption of any applications that ask the consumer to disclose their location.
• Facebook and Groupon are well placed to exploit the Social-Loco opportunity through Facebook Places and GrouponNow respectively.
• Discounts and coupons are by far the largest single motivator for disclosing location. Status rewards, such as badges and being named “mayor,” are of little interest to the mass consumer.
• Whereas a lot of the focus to date has been around small local businesses benefitting from location-based technology, there is a huge opportunity for big brands that can connect with people at a local level.
• In the future, consumers are more likely to check-in at a friend’s house than they are to cafes, restaurants or bars.

(download)

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What's install for the future of mobile and how will it alter individual's life and communication approach especially with brands.SecondMarket the stock exchange for private companies, have bring together the following thought leaders in mobile covering on Android in-app purchase, utilizing tablets in enterprise and more.

Speakers includes:

• Charles Hudson, CEO of Bionic Panda Games
• Holger Luedorf, VP of Mobile, Foursquare
• Jason Oberfest, VP of Social Applications, ngmoco
• Michael Shim, VP of Mobile, Groupon
• Krishna Subramanian, CEO and co-founder, Mobclixbr

Would it be possible to even know the interest, the what's and why's of a new person you meet face to face instantly ? And get linked to their social networks ? The team from Viewdle is making this possible and could this potentially be the future of social connection via smart phones ? Is that creepying you out ? Or is it something you would consider to use it on a day to day basis ?

Here's Viewdle vision for the mobile face reconition product:

The first mobile application that enables you to automatically tag and share photos and videos to Facebook and other social networks, as you take them. You’ll be able to start creating faceprints! Viewdle sits between the camera and the consumer — our technology recognizes who's in the viewfinder of your camera phone as you take photos and videos. Viewdle makes your camera social - we automatically identify faces and tag them, so you can easily organize and share your media.

iAd - Labelled as the breakthrough in mobile advertising platform by Steve Jobs, which allows brands to put their story into the hands of iPhone users from around the globe - that combines the emotion of a TV with the interactivity of the web. Definitely a novel way for brands to engage with with the iPhone users quickly and directly and we are starting to see the traction amongst big brands like Nissan, BMW, Renault and Campbell's and more brands moving into and testing this new platform in 2011.

A quick overview of Steve Job's vision of iAd and the brands whom have jumped into the new platform:

Nissan LEAF iAd - Driving awareness and consideration for the new 100 percent electric car

Nissan Juke iAd - Driving awareness for new car launch: "Juke Guy" walks through the first comic book iAd

Renault UK - Driving awareness for “Twizy” electric concept car

Liberty Mutual iAd - Initiating dialogue about responsibility

citibank iAd

Sonos iAd

Angry Birds. Am sure you have heard or have it installed in your mobile phone and addicted to its simplicity and pure gaming pleasure i suppose ? But how did Peter Vesterbacka, the the “Mighty Eagle” of Rovio makers of Angry birds built that success with over 50 million downloads and counting ? In the following video Peter Vesterbacka shares the Angry Birds phenomenon story.

Peter Vesterbacka: A combination of many things. Optimized for touch, great characters, everybody loves the birds. And we like to think that we know a thing or two about how to work together with our fans and community too, ie the future of marketing.

Having seen the on-going industry write-ups and buzz about the mobile channel being the key channel to watch for the new year and beyond but how does that actually applies for your business? Should you launch a mobile platform catering to the needs of your consumer base or? eBay recently launched the eBay mobile commerce infographic tool to highlight consumers' mobile shopping activity on eBay and eBay's top 20 item categories purchased on mobile devices across six international markets.

Some interesting trends to note - From Nov. 22 through Nov. 29

• French mobile shoppers focused their purchasing mostly on clothing & accessories and toys.
• In sporting goods Australians made the most mobile purchases.
• The U.K. was by far the strongest in purchases of cars & trucks, which made up 20 percent of mobile sales, while Germany was the only country where auto parts appeared as the number one category.
• Canada was the only country in which collectibles ranked in the top five for the holiday week.

Mobile commerce is showing strong growth worldwide:

Would it be possible to make it easier for your consumers to share their "Likes - via Facebook" while they were shopping for your products in the retail outlets or saw your posters on the bus stop ? A new service from Likify makes it possible for your consumers to share their "Likes" while interacting with your brands while on the go with just their mobile phone.

The question is how motivated will the individuals be - through the interaction of your brand via the QR code found on your posters, ads or flyers. What matters most is thinking beyond the "Like" and what you hope to achieve for your business. Worth conducting an "A/B" test with your existing offline marketing collaterals (with and without the QR codes) to test the response and outcome.

Points to ponder

• What percentage of your current and potential consumers are interacting with your brand via mobile ?
• How are they interacting with your brand touch points ?
• And would it be possible to track their unqiue interactions with your brand ?