Digital Insights

Is it possible to pack all of 2800 products onto a conventional 300x250 pixel banner? IKEA thinks it's all possible and have created the "smallest store in the world"! And yes you can browse all the 2800 products simply by hovering over the 300x250 banner.

Check out the details in the video below:

IKEA: “We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites”

Want to brighten up your friend's day? How about popping by a vending maching which allows you to send a personlized message or video to your friend along with a bottle of icy cold soda especially during hot noon? Earlier this year, Pepsi launch a Social Vending System that enables anyone to gift a friend by selecting a beverage and entering the recipient’s name, mobile number and a personalized text message.

Which also allows that individual to further personalize the gift with a short video recorded at the vending machine. The gift can be redeem it at any PepsiCo Social Vending system. That is not all,the recipient could also pay it forward and gift a beverage to someone else too.

“Social Vending extends our consumers’ social networks beyond the confines of their own devices and transforms a static, transaction-oriented experience into something fun and exciting they’ll want to return to, again and again.” Mikel Durham, Chief Innovation Officer, PepsiCo.

This could be the future of transforming something static to a multiple touch points for more brands in the near future.

Why bother spending the time to manually update your friends where you are having your holiday when you can just easily swipe and do that. Ushuaïa Ibiza Beach Hotel has made it possible for you to do that - simply by just swiping the wristband provided and you can start taking pictures, checking in and updating your status at various points in the hotel. Not getting enough yet ? How about posting this message on your Facebook wall "Hanging out at the Ushuaïa Ibiza Beach Hotel…Jealous?"

This is not something new we have came across and will see RFID technology getting more hardwired into real world setting as social API becomes more mainstream. Seems like a novel idea in driving the buzz but how could the hotel or other brands actually translate that into actual business outputs and not just riding onto RFID integration scene.

(download)

Click here to download:

swipe-and-check-in-on-facebook-at-ushuaia-ibiza-beach-hotel-GuHBnvDheglxyiifeDCE.zip (131 KB)

Is it possible to make something as mandate as taking a public transportation fun or exciting ? The creators of Chromaroma aims to make taking public transportation fun in London through the injection of gaming element will enables commuters to connect with one another and build new types of communities via the system.

Chromaroma is a game that shows individuals location as they swipe their Oyster Card in and out of the Tube and thus gaining virtual points. Commuters could simply gain points by traveling to new places, taking part in missions, modes of transportation, working together as a team, connecting with fellow passengers whom cross paths and routes on a regular basis.

Clearly Chromaroma has shown it is possible to encourages commuters in London to make new journeys and use public transport in a different way. Games provides an alternative way to access this information and enable individuals to make smart decisions about their lives.

(download)

Click here to download:

chromaroma-location-based-gaming-via-london-transportation-fufgImcBfzjwkJbpCgqi.zip (67 KB)

• Have you consider adding in the gaming element into current campaigns?
• Have you identify the elements which are essential - leaderboard,virtual points,badges,social effect ?

The ever innovative Japanese brand Uniqlo whom has brought us the Lucky Machine pinball game earlier to promote the launch of UNIQLO UK’s new online store and Sportweet - a scoreboard that ranks your twitter id amongst other individuals from around the globe and creation of a personalized video based on your twitter account.

It's Saturday and you're drove to the nearby shopping mall for your weekly grocery shopping. And just when you're happily done with your shopping and ready to head off....you can't seems to find your car ! Except the remains of a crashed car...imagine that happening to you.

That was precisely what Europcar Autoliberté did to unsuspecting individuals - towing their cars away and leaving them with a crushed cube car and a phone number to call for help. Little did the vicitims knew their conversations will be broadcasted live to anyone tuning into the radio should they dial in and seek help.

An unusual approach from Europcar to drive individuals to rent a car rather than purchasing one - to curb the peak hour jams. So what's the impact like after this campaign ?

• More than 2.8 Million views on YouTube  
• More than 11 Million Euros in earned media
• 3 times more traffic increment via organic search

Business Outcome

• 83% more subscriptions to Europcar Autoliberté

iAd - Labelled as the breakthrough in mobile advertising platform by Steve Jobs, which allows brands to put their story into the hands of iPhone users from around the globe - that combines the emotion of a TV with the interactivity of the web. Definitely a novel way for brands to engage with with the iPhone users quickly and directly and we are starting to see the traction amongst big brands like Nissan, BMW, Renault and Campbell's and more brands moving into and testing this new platform in 2011.

A quick overview of Steve Job's vision of iAd and the brands whom have jumped into the new platform:

Nissan LEAF iAd - Driving awareness and consideration for the new 100 percent electric car

Nissan Juke iAd - Driving awareness for new car launch: "Juke Guy" walks through the first comic book iAd

Renault UK - Driving awareness for “Twizy” electric concept car

Liberty Mutual iAd - Initiating dialogue about responsibility

citibank iAd

Sonos iAd

Are you a marathon runner ? Or are you a avid supporter for your love ones or friends whom are running the marathon ? Wouldn't it be great if you could show your support for them with a video shout out whenever they ran passed the checkpoints during the Marathon.

An integrated campaign which covers across from social media, outdoor ads to live video booths which allows individuals to record their personalized messages for their love ones whom are running the marathon. 

Points to ponder

• How do you make it easier for individuals to connect with your brand ?
• Or how do you enable the extension support from your consumers' family or friends ? Possible ? Yes ? No ?
• People first or Technology ? Or enable technology to faciliate communication ? You decide
  

You control the ball.
You dribble.
You score a goal.
You sign a new deal.
You make the decisions.

• Is it possible for your customers to build and experience with your brand through story telling ? Yes ? No ? Why ?
• If No - how do you enable that ? Why is it not possible ?
• If Yes - how do you build upon the on-going experience ?

In the recent year, 3D projection mapping seems to be hitting the waves among the big boys from Samsung, Sony, Nespresso and BMW to name a few. Will this eventually take off amongst the other brands looking to explore new avenues of building mainstream brand awareness and engagement through the non conventional way ? Is it still too early to say how well would this new toy translate into share of actual customer engagement in the long term ?

Here's some of the awesome 3D projection mapping campaigns from the big boys. Oh before we begin, you might want to turn the dial up, ok sit back and enjoy !

BMW - 3D Projection Mapping in Suntec City,Singapore

Nespresso - For the launch of the Nespresso Boutique in Brussels

Samsung - To enforce the launching of the new Samsung 3D TV in Amsterdam

Sony - "Imagine Football in 3D" turning the facades of the buildings in Madrid into two giant pinball machines

Toshiba - Indoor 3D mapping projection onto two big white objects in the Toshiba hall at IF fair, Berlin

City of Kazan - Host of the 2018 World Championship Soccer

Volvo - There's more to life than a Volvo at Frankfurt

Nokia - Nokia Ovi Maps Activation in Covent Garden, london

Toyota - Toyota Auris Hybrid: 'Get Your Energy Back' 3D projection mapping in Shoreditch, London

Johnnie Walker - 綠標 Green Label Launch in Huashan, Taipei