Digital Insights

Swipe and Check-in on Facebook at Ushuaïa Ibiza Beach Hotel

Facebook_checkin

Why bother spending the time to manually update your friends where you are having your holiday when you can just easily swipe and do that. Ushuaïa Ibiza Beach Hotel has made it possible for you to do that - simply by just swiping the wristband provided and you can start taking pictures, checking in and updating your status at various points in the hotel. Not getting enough yet ? How about posting this message on your Facebook wall "Hanging out at the Ushuaïa Ibiza Beach Hotel…Jealous?"

This is not something new we have came across and will see RFID technology getting more hardwired into real world setting as social API becomes more mainstream. Seems like a novel idea in driving the buzz but how could the hotel or other brands actually translate that into actual business outputs and not just riding onto RFID integration scene.

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