Should Your Business Tapped Into Mobile Marketing ?
In the following video interview, usability expert Jakob Nielsen talks about the potential and growth of mobile marketing and how you could tapped into the opportunities and applied it onto your business.
Points to ponder
- What percentage % of your consumers / prospects are coming through to your business / brand via mobile devices ? Why ?
- And what are they actually doing when they are engaging your brand via mobile devices ? (i.e. Are they using it for checking your store's location and the business operating hours ?) Why ?
- Are you presenting your entire "web browser" based site to your mobile visitors or customers ? Why ? Does it actually hinder their task completion ?
- Or are you presenting your "mobile browser" version site to your mobile visitors or customers ? Why ? Does it help answer their question or task quickly ?
- Why should you be tapping into mobile ? As an alternative to help customers or visitors completed their task ("on the road") while traveling with their mobile devices ?
- And how do you quantify the relative contribution to your business ?
Jakob Nielsen: "Some searches aren't likely to be conducted on mobile devices, such as when doing taxes or researching major purchases, the kind of tasks done from a desktop or laptop."
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