SES NY 2010: Avinash on Search Analytics
Avinash Kaushik talks about search analytics and attribution in this SES New York 2010 keynote.
The "problem" of attribution. Don't generalize. Look at your conversion numbers and see if it's a problem for you. If most visitors are converting on the first 1-2 visits, then you don't have the problem. If it's not as clear, break it down by campaign. Narrow down the root of the problem instead of saying you have a general attribution problem and then worrying about all campaigns. -Avinash-
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