Revealing Website Optimization Secrets From Amazon
If you were to look closely at what Amazon has built, it’s filled with ever ongoing innovative functionality testing and refinement, all of which creating a delightful experience for its website visitors and with the end results producing profits for its shareholders. But is it all perfect ? Yes ? No ? And what are some of the imperfections and learnings through the years of testing conducted by Amazon ?
In following slidecast presentation, Jared Spool share the latest research into the hidden website design treasures and the ongoing website testing at Amazon.
Covering on how Amazon:
- Increased revenues by more than $1 billion with the simple Yes/No question
- Why Amazon’s business model is more than meets the eye
- The wins and losses that Amazon has had with social media functionality
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