Digital Insights

Optimizing Your Video Content For SEO

It's no longer just about the simple blue URL links found on the search engine results page today. People are looking beyond just simply text content, so the question is how do you ensure your video content is easier for visitors to search and seek out for online ?

In the following video, Google shares a couple of tips to ensure your video content is search engine friendly and relevant and easier for potential prospects and customers to seek out video content which you might be offering.

5 Key Elements For Video SEO:

1. Title 
Your targeted keyword and the brief idea of what the video content is about  
2. Description
A brief write up of what the video content is offering 
3. Play page URL
Location of the video content destination URL
4. Thumbnail image URL
The thumbnail image of your video content
5. Raw video file location

Once you have applied the above key elements, remember to submit your video sitemaps to Google webmaster tool. In addition, over at Google webmaster central have highlighted couple of best practices that address some of the most common problems found when crawling and indexing video content.

Filed under: SEO
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