Optimizing Customer Experience Through PPC
Alan Rimm-Kaufman talks about how you could optimize your customer experience touch points through paid search (PPC) in the following 2 part video.
Points To Ponder
- Alignment - Is there an alignment between your customers needs with your business ?
- What we really want - Do you understand the underlying motivations of your customers ?
- Intent Match - Does your messaging match their intent ? Does your landing page match their intent ?
- Intent Testing - How could you better address their needs ? A/B tests ? Multivariate testings ?
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