Matt Bailey On Principles Of Web Analytics
Matt Bailey talks about the principles of web analytics and how we could make website data actionable through a better understanding of visitor motivations.
Points To Ponder
3 Cs of Web Analytics:
- Context - Do you understand the underlying motivations of your on site visitors ? Do you understand why ?
- Comparison - What are the factors that lead to success or failure ?
- Contrast
Have you identiy your key peformance indicators (KPIs) ?
- What are the actions that lead to business goals and objectives ?
- What are the actions that lead to revenue ?
- What are the actions that reinforce branding ?
- What are the actions that lead to site bounce ?
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