Digital Insights

What's the key difference between a successful and a unsuccessful startup ? And especially if you're the only one with your team getting excited about launching your new tech product or service, how about your potential customers to-be - are they excited or are they not ?

Even they are, how willing are they to part their hard earned money to splash on your new product or service ? How do you differentiate between a good idea but with little or zero traction amongst your potential customers to-be ? How do you determine that ? Through working with and as a startup, the key element that startup founders should be looking into at day one is this particular question > who are you designing that particular product or service for ? And is there actually anyone keen in your product or service at all ?

Which leads me to start Vault81.com - the thought of helping out within the startup community in Asia to give potential tech startups a chance to get discovered and gain traction amongst the early adopters and potential customers to-be. At the same while, driving the enterprise spirit and sharing within the community - to at least give their idea a test of market viability through the community rather than not giving it a shot at all.

Here's how you can help:

• If you're an enterprenuer or an early adopter > help other arising Asia startups either by sharing your experience through trial of their product or service. Please do Sign Up here if you're keen to help.
• If you're a new or to-be launched tech startup in Asia > Sign Up via the form here to submit your startup or simply drop me a note at deric[at] vault81[dot]com.

Thanks for your kind support everyone ! Even just by reading this and sharing it on Twitter or Facebook.