Digital Insights

Are you making changes to your website and communication channels (banners, paid search, print, tradition media etc ) without testing its impact on your business ? Or you making gut feel decisions ?

In the following podcast, Karl Blanks from Conversion Rate Experts share some great tips on why we need to be testing regularly and what we can learn from eyetracking and KISSinsights surveys to better improve our overall bottom line.

Points to ponder

• Are you making changes to your website and communication channels without testing its impact on your business ? Or you making gut feel decision ? Does it actually grow the business or shrink the business ?
• What actually makes a difference - based on your hypothesis ?
• Why are your customers dropping off in the key sections of your website ? Are that killing your conversion ? Yes ? No ? And Why ?
• Do you know what's actually going on your website - in contrast to what's happening on your website (via web analytics) ? And how do you actually learn about what's actually going on - what's being read / ignore ?
• Other than quantitative data insight, do you also tapped into the qualitative insights from your visitors / customers directly ?
• And how are you actually applying the insights across your business units ?