Jim Sterne and Avinash On Measuring Social Media
Jim Sterne, Avinash Kaushik and Bryan Eisenberg talks about how you could measure the success and learnings from your social media efforts and investments.
What are some of the wrong things people are looking at ?
Jim Sterne: They don't have goals so social media is the bright shinning new thing,everyone jumped in and let's have one because all the competition has one too.
Point to ponder:
Before you start getting excited and jumped deep dive into social media:
- Have you think through why are you going to establish a presence ?
- If Yes - What is your strategy or approach ?
- If Yes - What is your end goals and objectives ?
- And how are you going to measure the success or failure ?
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