Jake Baillie On Competitive Intelligence
Jake Bailey about how we could utilize competitive web master intelligence to get ahead of competitors and how webmasters often overlook this essential competitive insights which are widely available on the web.
Jake Baillie: "Well, I mean a lot of people won’t concentrate on their competitors website, but they won’t concentrate on their competitive companies, so an example I gave today was that, public report SEC filing of a very public company in the flower business from just their report online, you can actually extract their average cost per click, their conversion rate on their website and how much they spent online in PBC last year."
Points to Ponder
- What are the past and current activities undertaken by your competitors ?
- Where are they gaining a foothold on in your market ? Why and Why not ?
- And Where are they losing traction in your market ? Why and Why not ?How aggressive are they during certain period of the year ? Why and Why not ?
Leave a comment...