iAd - Emerging Mobile Ad Platform For Building Brand Engagement ?
iAd - Labelled as the breakthrough in mobile advertising platform by Steve Jobs, which allows brands to put their story into the hands of iPhone users from around the globe - that combines the emotion of a TV with the interactivity of the web. Definitely a novel way for brands to engage with with the iPhone users quickly and directly and we are starting to see the traction amongst big brands like Nissan, BMW, Renault and Campbell's and more brands moving into and testing this new platform in 2011.
A quick overview of Steve Job's vision of iAd and the brands whom have jumped into the new platform:
Nissan LEAF iAd - Driving awareness and consideration for the new 100 percent electric car
Nissan Juke iAd - Driving awareness for new car launch: "Juke Guy" walks through the first comic book iAd
Renault UK - Driving awareness for “Twizy” electric concept car
Liberty Mutual iAd - Initiating dialogue about responsibility
citibank iAd
Sonos iAd
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