How UNIQLO Build Brand Engagement Through Onsite Gaming

How do you build brand engagement and fun at the same time with your new and existing customers to the launch of your new online store ? And further drive word of mouth via social network channels ? From the people whom brought us the unique casual clothes from Japan, UNIQLO, made this possible through their "Lucky Machine" pinball game to promote the launch of UNIQLO UK’s new online store.

So what are the mechanics of the campaign ?

Virtual Pinball Game - Incentives
A 3 Stage gaming level whereby individuals are given 3 chances to play the game. Individuals whom made it through to the Roulette stage, gets the opportunity to win prizes (i.e. Coupons)

Social Network Link Up - Incentives
Through connection with the social network,Facebook, individuals get additional bonus (pinballs) and also enabling them to further ramp up the leaderboard for winning further prizes.

Check out their Lucky Machine campaign here.

Points to ponder

How do you build upon brand engagement and drive business goals at the same time ?
How do you make it easy and fun at the same time for individuals (new, existing customers) to engage with your brand through..... ? (Fill in the blanks)
How do you measure the pre and post campaign success ?