How Coca Cola Connect Individuals On Social Media and Physical World
Is it possible to connect the physical world with the virtual world, in this instance, Facebook ? Yes it is. The idea behind Coca Cola Village allows visitors to "Like" activities and places in the real village spreading the word about it on their facebook accounts via an embed user data found on individual's IDF bracelets. And even allowing individuals to tag themselves while at the Village on any given image simply by waving their ID bracelet to the onsite photographer.
Enon Landenberg: "We are continuously looking for ways to connect the physical world with the virtual world. The idea behind "The Like machine" is an ultimate solution. It is an innovative and pioneering method, and through it the possibility to involve your Facebook friends in events and experiences that are happening to you around the world becomes a orld becomes a very true reality."
Points to ponder
- How does this applies to your entity ? Is it applicable ?
- And what impact will it create ? Financially ? Emotionally ?
- Does it enables your customers to further spread their advoacy about your brand experience ?
- How could you apply this to your other channels of communication ?
Leave a comment...