How Angry Birds Built Upon Their Phenomenon Success
Angry Birds. Am sure you have heard or have it installed in your mobile phone and addicted to its simplicity and pure gaming pleasure i suppose ? But how did Peter Vesterbacka, the the “Mighty Eagle” of Rovio makers of Angry birds built that success with over 50 million downloads and counting ? In the following video Peter Vesterbacka shares the Angry Birds phenomenon story.
Peter Vesterbacka: A combination of many things. Optimized for touch, great characters, everybody loves the birds. And we like to think that we know a thing or two about how to work together with our fans and community too, ie the future of marketing.
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