Getting Gamification Right
Lately there has been an on-going trend covering on "gameified" applications and "gamification" vendors which promises anything from increased user engagement and retention to alteration of consumer behaviour. While some hold that adding such game elements to non-game applications opens a new decade of design, others criticize current implementations as shallow "pointsification" and overselling of a new digital snake oil. Which criticisms are actually valid?
In the following talk, Sebastian Deterding provides an overview of the current gamification movement, its most troubling blind spots, the motivational powers of games, and how to design for a playful experience that is truly meaningful to its users.
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