Digital Insights

In the following study conducted by Altimeter Group, they have managed to define a clear pattern, which was consistent from the industries experts. Coming down to the following 8 criteria:

1. Set Community Expectations

• Is your brand clearly articulating what the Fans could expect from you ? Do you provide support ? Do you provide guide or informational tips ? Or ?
• And what is appropriate and what is not ?
• What are the guidelines should the community be based upon ?

2. Provide Cohesive Branding

• Does the experience resonate what they came to know and expect of from your brand ?

3. Be Up To Date

• Do you setup and forget about the page after the campaign ? Why ? Why not ?
• What should your fans and visitors be expecting on a on-going basis ?

4. Live Authenticity

• Who is actually behind the brand on the fan page ? Is there a real person behind creating and building a "Real" relationship with your fans and customers ?

5. Participate In Dialog

• Are you actually responding to the community's need ? Or are you just blasting them with "Me..Me" content without a two way communication approach ?

6. Enable Peer-To-Peer Interactions

• How are you enabling the community to help and respond to each other ?

7. Foster Advocacy

• How do you enable the community to share and tell their story to their friends ?
• And why should they ? Is there a reason to share ? Is there a value to do so ?

8. Solicit A Call To Action

• How does your fan page actually match back to what your business is trying to achieve ?
• Are you trying to drive awareness amongst your solutions ? Or ?

Points To Ponder:
Using the above criteria as a baseline, which of the following should you be working on and which of the following should you be enhancing on ? Why ? And Why not ?

Who's Doing it Right and Who's Not ? 30 brands put to test: