Digital Insights

Would it be possible to make it easier for your consumers to share their "Likes - via Facebook" while they were shopping for your products in the retail outlets or saw your posters on the bus stop ? A new service from Likify makes it possible for your consumers to share their "Likes" while interacting with your brands while on the go with just their mobile phone.

The question is how motivated will the individuals be - through the interaction of your brand via the QR code found on your posters, ads or flyers. What matters most is thinking beyond the "Like" and what you hope to achieve for your business. Worth conducting an "A/B" test with your existing offline marketing collaterals (with and without the QR codes) to test the response and outcome.

Points to ponder

• What percentage of your current and potential consumers are interacting with your brand via mobile ?
• How are they interacting with your brand touch points ?
• And would it be possible to track their unqiue interactions with your brand ?