Digital Insights

Having seen the on-going industry write-ups and buzz about the mobile channel being the key channel to watch for the new year and beyond but how does that actually applies for your business? Should you launch a mobile platform catering to the needs of your consumer base or? eBay recently launched the eBay mobile commerce infographic tool to highlight consumers' mobile shopping activity on eBay and eBay's top 20 item categories purchased on mobile devices across six international markets.

Some interesting trends to note - From Nov. 22 through Nov. 29

• French mobile shoppers focused their purchasing mostly on clothing & accessories and toys.
• In sporting goods Australians made the most mobile purchases.
• The U.K. was by far the strongest in purchases of cars & trucks, which made up 20 percent of mobile sales, while Germany was the only country where auto parts appeared as the number one category.
• Canada was the only country in which collectibles ranked in the top five for the holiday week.

Mobile commerce is showing strong growth worldwide: