Digital Insights

Bryan Eisenberg: "You can't optimize just for the search engines, the point of good SEO is to bring relevant customers to your website, so that they could buy from you, that's the only purpose - to sell more stuff not just bring more traffic, most people don't have a traffic problem, they got a sales problem, they got a conversion problem."

Points to Ponder

• Have you identify your customers' personas ?
• Are you speaking in their language ? Or just pure corporate jargons ?
• Are you tying in your keyword and content strategy only after identifying the customers personas ?
• What are their motivations ? What are their goals ?
• Do you understand the personas key trigger keywords ?
• Are you using the "words you want to use" and not what the customers want to use ?