Bill Hunt On Multilingual Search
In the following video, Bill Hunt talks about multilingual search marketing and how search marketers adopt their search marketing approach in Asia.
Points to Ponder
- Do you understand the local norms, mindset and cultures of the Asia market ?
- Or do you assume and approach it from your local country approach ?
- Do you understand the seasonal trend / festival / holidays of the individual Asia market you are entering ?
- Do you understand the fiscal year of the individual Asia market you are entering ?
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