Avinash Kaushik on Challenges Facing Marketers Today

What are some of your current marketing challenges for 2010 ? And what's your approach in moving forward with the challenges ahead for 2010 and beyond ? In the following series of video, Avinash Kaushik covers on the marketing challengers faced by marketers from web analytics, social media, testing and measurement, future of media to the mistakes frequently made by Chief Marketing Officers with respect to online marketing.

Social Media

Avinash discuss the impact of measuring the relevant social media KPIs matching onto the unqiue individual business needs

Testing and Measurement

Avinash stress the importance of ensuring high velocity testing and measurement approach is incorporated into your overall marketing strategy

What CMOs should focus on

Avinash discuss what CMOs (Chief Marketing Officers) should focus on and avoid when building a holistic marketing strategy and reframe from falling back as the highest paid person's opinion approach

Evaluating new forms of media

Avinash stress the importance of empowering individuals within the organization to start small and test new forms of media where customers might be presence

Future of media

Avinash discuss the importance of investing appropriately offline and online where the customers might be and not shouting at them

Tapping on the right data

Avinash discuss on what data - marketers should be looking at namely: Quantative clickstream data, Qualitative voice of customers and competitive intelligence

3 most prevalent myths about web analytics

Avinash talks about the three most prevalent myths about web analytics namely: 1. 100% clean data; 2. real time data; 3. looking at metrics similar to traditional media