Digital Insights

Points to ponder: 

1.  Communicating your unique value or campaign proposition (USP)

• Why does your visitors want to do business with you via your website ? 
• What's in for them when they land on your web page ? 
• And why they shouldn't click onto the back button or tab to visit your competitors instead ?

2.  Be Data Driven

• Are you basing decisions through your site metrics ?
• Are you taking action to execute the insights and learning ?
• Or Are you working on endless reporting which doesn't correlate to your end business goals and objectives ?
• If Yes - Do you have a "to-do" list to prioritize areas for improvement and experiment with ?
• Have you identify areas of experiments / tests which are working and which are not ?
• If Yes - Have you tried segmenting your traffic to test your experiments ? For organic search / paid search / referral traffic / eDMs ? (Here's a great post from Avinash on advanced segmentation )
  

3.  Leveraging the voice of your customers

• Are you rethinking your communication strategies based on the customer insights found on social media networks ? through your sales individuals ? through your help desks / customer service ? emails from customers ? mailers from customers ?