Facebook Page Success Criteria: Who’s Doing It Right And Wrong

How are you approaching your Facebook page marketing ? And how are other brands approaching it and who’s doing it right and wrong ?

In the following study conducted by Altimeter Group, they have managed to define a clear pattern, which was consistent from the industries experts. Coming down to the following 8 criteria:

1. Set Community Expectations

  • Is your brand clearly articulating what the Fans could expect from you ? Do you provide support ? Do you provide guide or informational tips ? Or ?
  • And what is appropriate and what is not ?
  • What are the guidelines should the community be based upon ?

2. Provide Cohesive Branding

  • Does the experience resonate what they came to know and expect of from your brand ?

3. Be Up To Date

  • Do you setup and forget about the page after the campaign ? Why ? Why not ?
  • What should your fans and visitors be expecting on a on-going basis ?

4. Live Authenticity

  • Who is actually behind the brand on the fan page ? Is there a real person behind creating and building a "Real" relationship with your fans and customers ?

5. Participate In Dialog

  • Are you actually responding to the community's need ? Or are you just blasting them with "Me..Me" content without a two way communication approach ?

6. Enable Peer-To-Peer Interactions

  • How are you enabling the community to help and respond to each other ?

7. Foster Advocacy

  • How do you enable the community to share and tell their story to their friends ?
  • And why should they ? Is there a reason to share ? Is there a value to do so ?

8. Solicit A Call To Action

  • How does your fan page actually match back to what your business is trying to achieve ?
  • Are you trying to drive awareness amongst your solutions ? Or ?

 

Points To Ponder:
Using the above criteria as a baseline, which of the following should you be working on and which of the following should you be enhancing on ? Why ? And Why not ?

Who's Doing it Right and Who's Not ? 30 brands put to test:

Facebook 8 Success Criteria Scoring: By Brand

Filed under  Social Media  
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Jeff Bezos On The Kindle

Charlie Rose speaks with Jeff Bezos, Founder & CEO, Amazon.com on the past, present and future of The Kindle. And the future of e-reading.

And an earlier conversation 2 years ago,during the launch of The Kindle.

 

Filed under  Digital Business  
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Optimizing Your Video Content For SEO

It's no longer just about the simple blue URL links found on the search engine results page today. People are looking beyond just simply text content, so the question is how do you ensure your video content is easier for visitors to search and seek out for online ?

In the following video, Google shares a couple of tips to ensure your video content is search engine friendly and relevant and easier for potential prospects and customers to seek out video content which you might be offering.

5 Key Elements For Video SEO:

1. Title 
Your targeted keyword and the brief idea of what the video content is about  
2. Description
A brief write up of what the video content is offering 
3. Play page URL
Location of the video content destination URL
4. Thumbnail image URL
The thumbnail image of your video content
5. Raw video file location

Once you have applied the above key elements, remember to submit your video sitemaps to Google webmaster tool. In addition, over at Google webmaster central have highlighted couple of best practices that address some of the most common problems found when crawling and indexing video content.

Filed under  SEO  
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Avinash Kaushik on Challenges Facing Marketers Today

What are some of your current marketing challenges for 2010 ? And what's your approach in moving forward with the challenges ahead for 2010 and beyond ? In the following series of video, Avinash Kaushik covers on the marketing challengers faced by marketers from web analytics, social media, testing and measurement, future of media to the mistakes frequently made by Chief Marketing Officers with respect to online marketing.

 

Social Media

Avinash discuss the impact of measuring the relevant social media KPIs matching onto the unqiue individual business needs

 

Testing and Measurement

Avinash stress the importance of ensuring high velocity testing and measurement approach is incorporated into your overall marketing strategy

 

What CMOs should focus on

Avinash discuss what CMOs (Chief Marketing Officers) should focus on and avoid when building a holistic marketing strategy and reframe from falling back as the highest paid person's opinion approach 

 

Evaluating new forms of media

Avinash stress the importance of empowering individuals within the organization to start small and test new forms of media where customers might be presence

 

Future of media

Avinash discuss the importance of investing appropriately offline and online where the customers might be and not shouting at them

 

Tapping on the right data

Avinash discuss on what data - marketers should be looking at namely: Quantative clickstream data, Qualitative voice of customers and competitive intelligence

 

3 most prevalent myths about web analytics

Avinash talks about the three most prevalent myths about web analytics namely: 1. 100% clean data; 2. real time data; 3. looking at metrics similar to traditional media

 

Actionable Decisions

Avinash discuss about driving actionable decisions through "Our ability to be proven wrong fast !"

 

Marketers' Tolerance For Risk

Avinash talks about marketers' tolerance for risk and how to convince your managment to start small and prove the return of testing

Points to ponder

  1. What are your marketing challenges for 2010 and beyond ? Why ?
  2. How are you going to overcome the challenge ? Why and Why not ?

 

Filed under  Social Media   Web Analytics   Website Optimization  
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eCommerce KPIs - Driving eCommerce Success

How do you determine your eCommerce overall success ? And are you utilizing the appropriate and relevant KPIs for your eCommerce business ?
In the following video covered at Google UK retail summit, practitioners from the retail sector shares their experience and learning's in determining KPIs to deliver the overall success to a eCommerce business.

Are you running a eCommerce business ? If so, how do you define the appropriate KPIs for your business ?

Filed under  Digital Business   Web Analytics  
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Website Conversion Strategies From Google eCommerce Summit

How do you make your website work harder ? And improve upon your bottom line - revenue and most importantly your net profit ? In the following session covered in Google eCommerce Summit , practitioners from the retail sector share their learning's and tips on how you could better improve your eCommerce landing page effectiveness.

Points to ponder

Identify

  • Have you isolate / identify what are the key issues on your website and quantify the issues ?

Learn

  • Have you diagnose why the issue/s is present ?

Testing and Implementation

  • What is your purpose approach / methodology for testing ?
  • Who are the targeted segment for testing ? Why ?
  • What is/are your hypthosis for the test ?

Measure and Analyze

  • What is the outcome for the test conducted ?
  • What is the business outcome for the test conducted ?
Filed under  Website Optimization  
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Revealing Website Optimization Secrets From Amazon

If you were to look closely at what Amazon has built, it’s filled with ever ongoing innovative functionality testing and refinement, all of which creating a delightful experience for its website visitors and with the end results producing profits for its shareholders. But is it all perfect ? Yes ? No ? And what are some of the imperfections and learnings through the years of testing conducted by Amazon ?

In following slidecast presentation, Jared Spool share the latest research into the hidden website design treasures and the ongoing website testing at Amazon.

Covering on how Amazon:

  • Increased revenues by more than $1 billion with the simple Yes/No question
  • Why Amazon’s business model is more than meets the eye
  • The wins and losses that Amazon has had with social media functionality

 


Filed under  Website Optimization  
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SEO Tips From Matt Cutts and Vanessa Fox at Google I/O 2010

Great job if you have created an engaging experience for your website visitors and customers alike and - applause yourself if you are also measuring and optimizing your visitors experience on a ongoing effort. Before you get really excited and start jumping around,is your website also creating a "great experience" to individual search engine bots alike ? "Great experience" for search engine in simpler terms having your website content readily accessible and crawlable by the respective search engine bots. Are they ? Yes ? No ?

In the following video, Vanessa Fox, Matt Cutts and his search quality team over at Google conducted a couple of site reviews on how you could create both a search engine and visitor friendly website experience.

Filed under  SEO  
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Matt Cutts And Danny Sullivan On Google Caffeine Live

Matt Cutts and Danny Sullivan talks about the announcement of Google Caffeine going LIVE in the following recorded video at SMX Advanced Seattle 2010.

Filed under  SEO  
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Mark Zuckerberg Talks About Privacy at D8

In his appearance at D8 Conference, Facebook CEO Mark Zuckerberg, gives his views on Facebook's privacy control in the following videos

Mark Zuckerberg: “I can’t go back and change the past, I can only do the best that I can do moving forward.”

Mark Zuckerberg: "The idea of the social graph is that if you mapped out all the connections between people in the world it would form this graph, and that’s what we’re doing at Facebook. Once you’ve done that, you can start building services on them and enable this broader platform, build games, etc. A lot of people have characterized the social graph as something that we own or control, but we don’t."

Filed under  Social Media  
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